7 Tips to Optimize Your Campaigns with Physis Mail
1. Segment your list by behavior and value
- Create segments for recent opens/clicks, purchase history, and high-LTV customers.
- Send tailored messaging and offers per segment.
2. Personalize beyond name
- Use behavioral fields (last product viewed, location, preferred category).
- Insert dynamic content blocks for relevant offers.
3. Optimize subject lines & preheader
- A/B test 2–3 variants (benefit, curiosity, urgency).
- Keep preheader complementary and mobile-friendly (35–50 chars).
4. Send-time optimization
- Use per-recipient send-time if available; otherwise test best days/times and apply by segment.
- Reduce frequency for low-engagement segments.
5. Clean and warm your list
- Remove hard bounces and inactive addresses after a re-engagement flow.
- Use gradual warm-up for new sending domains/IPs to protect deliverability.
6. Design for mobile and accessibility
- Single-column layout, 1–2 CTAs, buttons at thumb height.
- Use semantic HTML, alt text for images, 14px+ readable fonts and sufficient contrast.
7. Track, test, and iterate
- Measure opens, clicks, CTR, conversion rate, unsubscribe and deliverability.
- Run structured A/B tests (subject, CTA, layout) and roll out winners; keep a testing calendar.
If you want, I can turn these into a 4-week optimization checklist or provide subject-line and preheader examples tailored to your audience.
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